Sr. Analyst, Lead Generation
Job Description
The Marketing Development Team is responsible for creating a strong sales pipeline. The Business Development Representative plays a key role in generating leads, qualifying opportunities, and driving revenue by coordinating closely with sales and marketing teams. 🚀
Role Details
- Role: Lead Generation / Qualification (BDR)
- Industry Type: BPM / BPO
- Department: Sales & Business Development
- Employment Type: Full Time, Permanent
- Experience: 5–6 Years (B2B / IT & ITES preferred)
- Education: Any Graduate
Key Responsibilities
Lead Generation
Proactively identify and contact new prospects through cold calling, email campaigns, and social channels to create business opportunities.
Sales Cycle Management
Handle the sales process from initial outreach to qualification, demos, negotiation, and closing.
Prospecting
Reach out to C-level executives and decision-makers using targeted prospecting strategies.
Customer Relationship Building
Build rapport with prospects, understand business challenges, and create interest in services.
Research & Analysis
Analyze industry trends, funding signals, and market insights to improve outreach strategies.
Cross-Team Collaboration
Work with marketing, sales, and management to develop effective sales plays.
Target Achievement
Meet goals related to qualified meetings, opportunities, and revenue generation.
Preferred Candidate Profile
- Entrepreneurial mindset and self-motivated attitude
- 5–6 years experience in B2B / pre-sales / frontline sales
- Experience working with AUS & NZ markets preferred
- Strong demand generation and marketing exposure
- Ability to handle rejection and meet targets 💪
- Excellent communication and cold-calling skills
Tools & Platforms
- CRM tools like Salesforce
- Sales engagement platforms like Salesloft
- Prospecting tools like ZoomInfo
Key Skills
Lead Generation, Prospecting, LinkedIn Marketing, Sales Navigator, Demand Generation, Lead Qualification, Email Campaigns, Online Lead Generation