Job Description

A Marketing Manager is responsible for planning, executing, and managing integrated marketing and branding strategies that support business growth and brand visibility.

This role focuses on:

• Brand strategy
• Digital marketing
• Marketing communications
• Campaign management
• Content development
• Event and trade show management
• Cross-functional collaboration

The Marketing Manager works closely with leadership, sales, business development, HR, and creative teams to strengthen brand presence and drive business opportunities.

Responsibilities

Marketing Strategy & Branding

• Develop integrated marketing and branding strategies
• Align marketing activities with business goals
• Define:
  • Target audience
  • Brand positioning
  • Go-to-market strategies

Campaign Planning & Execution

• Design domain-specific and account-specific marketing campaigns
• Create and manage sales and marketing collateral
• Coordinate campaign execution with agencies and internal teams

Brand Management

• Improve and maintain brand guidelines
• Ensure consistent branding across:
  • Websites
  • Social media
  • Presentations
  • Marketing assets
  • Campaign materials

Content Development

Create and manage:

• Flyers
• Brochures
• Case studies
• Presentations
• Sales decks
• Videos
• Visual marketing content

Digital Marketing

• Work with digital marketing platforms and tools
• Support:
  • Social media campaigns
  • Website marketing
  • Online branding
  • Analytics tracking

Collaboration & Coordination

• Work closely with:
  • Sales teams
  • Business Development teams
  • HR & L&D teams
  • Delivery teams
  • External agencies
• Ensure marketing content remains accurate and updated

Event & Trade Show Management

• Plan and manage:
  • Industry events
  • Trade shows
  • Branding activities
• Coordinate logistics and promotional activities

Required Skills

Marketing Skills

• Integrated Marketing
• Brand Positioning
• Marketing Communications
• Campaign Management
• Content Marketing