Google Ads Specialist

Marketing
Ahmedabad
July 29, 2026
Full Time
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Job Description

A PPC & Performance Marketing Specialist is responsible for planning, executing, and optimizing paid advertising campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and YouTube Ads. The role focuses on driving traffic, generating quality leads, improving campaign performance, and maximizing return on ad spend through data-driven marketing strategies and continuous optimization.

Responsibilities

PPC Campaign Management

  • Plan, launch, and manage PPC campaigns across Google Ads, Facebook Ads, LinkedIn Ads, and YouTube Ads.
  • Develop keyword strategies and audience targeting based on business objectives.
  • Monitor campaign budgets and optimize ad spend for maximum ROI.
  • Expand and scale high-performing advertising campaigns.

Performance Optimization

  • Track and improve campaign performance metrics such as CTR, CPC, CPA, conversions, impressions, and ROAS.
  • Optimize bidding strategies, keywords, audiences, and ad creatives.
  • Perform A/B testing to improve campaign effectiveness.
  • Ensure accurate conversion tracking and attribution.

Analytics & Reporting

  • Analyse campaign performance using web analytics tools.
  • Prepare weekly and monthly performance reports.
  • Present campaign insights and recommendations to clients.
  • Identify trends and opportunities for continuous improvement.

Strategy & Client Management

  • Develop and implement PPC strategies tailored to client goals.
  • Understand business services to build effective campaign strategies.
  • Lead client meetings and communicate campaign progress.
  • Address campaign challenges and recommend solutions.

Team Collaboration

  • Work closely with creative, design, and content teams.
  • Coordinate campaign assets for timely execution.
  • Support marketing pitches and product initiatives.
  • Mentor team members and encourage professional growth.

Required Skills

Paid Advertising Platforms

  • Google Ads
  • Facebook Ads
  • LinkedIn Ads
  • YouTube Ads
  • PPC Campaign Management
  • Paid Search Marketing

Analytics & Optimization

  • Google Analytics
  • Web Analytics
  • Conversion Tracking
  • Attribution
  • A/B Testing
  • Campaign Optimization
  • Performance Marketing
  • ROI & ROAS Analysis

Marketing Skills

  • Digital Marketing
  • Keyword Research
  • Audience Targeting
  • Lead Generation
  • Budget Management
  • Campaign Strategy

Certifications

  • Google Ads Certification
  • Facebook Ads Certification (preferred)

Project & Client Management

  • Client Communication
  • Presentation Skills
  • Project Management
  • Team Leadership
  • Stakeholder Management

Soft Skills

  • Analytical Thinking
  • Problem Solving
  • Communication Skills
  • Leadership
  • Time Management
  • Creativity
  • Organization Skills
  • Attention to Detail
  • Decision Making
  • Collaboration

Keywords

PPC, Performance Marketing, Google Ads, Facebook Ads, LinkedIn Ads, YouTube Ads, Paid Search, Google Analytics, Web Analytics, Campaign Management, Conversion Tracking, A/B Testing, Keyword Research, Lead Generation, ROI, ROAS, Digital Marketing, Client Management, Team Leadership, Marketing Strategy, Project Management, Google Ads Certified, Facebook Ads Certified.

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