Job Description

4Labs Technologies is hiring a Digital Marketing Executive with 2–5 years of experience to support marketing, branding, and lead generation activities. The role focuses on managing digital channels, improving brand visibility, and driving marketing performance through strategic campaigns.

Key Responsibilities

1. Digital Marketing Management

• Handle and manage digital marketing activities across platforms
• Improve online brand visibility and engagement
• Execute marketing campaigns effectively

2. Lead Generation

• Plan and run performance marketing campaigns
• Generate qualified leads through digital channels
• Optimize campaigns for better conversion and ROI

3. Content & Communication

• Develop and support content strategies
• Create engaging marketing communication
• Coordinate branding and promotional activities

4. Analytics & Reporting

• Monitor campaign performance using analytics tools
• Prepare marketing reports and insights
• Track key metrics and improve campaign effectiveness

Required Skills

Core Skills

• Digital Marketing
• Performance Marketing
• Lead Generation
• Content Strategy
• Analytics
• Reporting Tools

Soft Skills

• Strong communication skills
• Strategic thinking
• Creativity
• Problem-solving
• Marketing analysis

Experience & Location

• Experience: 2–5 Years
• Work Location: Thiruvananthapuram (Work From Office)

Role Details

• Role: Digital Marketing Executive
• Industry: IT Services & Consulting
• Department: Marketing & Communication
• Employment Type: Full Time, Permanent
• Role Category: Digital Marketing

Key Skills

• Digital Marketing Executive
• Lead Generation
• Content Strategy
• Analytics
• Reporting Tools
• Performance Marketing