Amazon Performance Marketing

Bengaluru
April 21, 2026
Full Time
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Job Description

This role focuses on driving revenue growth through data-driven advertising strategies on the Amazon marketplace. The Performance Marketer will manage campaigns, optimize ROI, and improve sales metrics. 📈🛒

Role Details

  • Role: Performance Marketing Manager
  • Industry Type: Internet (E-Commerce)
  • Department: Marketing & Communication
  • Employment Type: Full Time, Permanent
  • Education: Any Graduate

Key Responsibilities

Amazon Ads Campaign Management
Plan, execute, and optimize sponsored advertising campaigns on Amazon.

Keyword & Bid Optimization
Conduct keyword research, negative keyword implementation, and bid optimization.

Performance Optimization
Improve metrics such as ACOS, ROAS, CTR, and conversion rates.

Data Analysis
Analyze campaign performance and implement data-driven strategies.

Listing Optimization Collaboration
Work on SEO, A+ content, and creative improvements for product listings.

Budget & Pacing Management
Control daily and weekly campaign budgets and spending.

Seasonal Campaign Planning
Handle promotions, deal days, and peak sale events.

Reporting & Insights
Prepare reports on spend, sales, TACOS, ACOS, ROAS, and profitability.

Key Skills & Competencies

  • Expertise in Amazon Advertising Console
  • Strong knowledge of Amazon marketplace algorithms
  • Advanced Excel skills (pivot tables, lookups, data analysis)
  • Experience managing ad budgets
  • ROI-focused decision making
  • Knowledge of Amazon SEO and listing optimization

Key Metrics You’ll Work With

  • ACOS (Advertising Cost of Sales)
  • ROAS (Return on Ad Spend)
  • CTR (Click Through Rate)
  • TACOS (Total Advertising Cost of Sales)

Key Skills

Amazon PPC, Performance Marketing, Campaign Optimization, ROI Analysis, Amazon Advertising, Digital Marketing

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