Job Description
- Monitor industry trends to plan and execute effective outbound and inbound marketing campaigns.
- Research, analyze, and test strategies to improve website rankings, including:
- Keyword planning
- Link building
- Content strategy
- Manage and optimize paid search and PPC campaigns across:
- Google Ads
- Meta (Facebook & Instagram)
- LinkedIn
- Track, analyze, and report website performance using analytics tools.
- Generate and manage lead generation campaigns aligned with business goals.
- Collaborate closely with the sales team to ensure smooth handover of Marketing Qualified Leads (MQLs).
- Maintain accurate and up-to-date customer data in the CRM system.
- Prepare detailed performance reports covering:
- Lead generation metrics
- Website traffic
- Campaign ROI and conversion performance
Requirements
- Minimum 3 years of experience as an SEO / SEM / PPC Specialist in a B2B, SaaS company, or Digital Marketing Agency.
- Strong working knowledge of:
- Keyword research
- Search engine algorithms
- Campaign and bid management
- Hands-on experience with tools such as:
- SEMRush
- Google Analytics
- FreshSales
- HubSpot
- LinkedIn Sales Navigator
- Strong analytical skills with attention to data and performance metrics.
- Excellent verbal and written communication skills.
- Experience in Digital Advertising & E-commerce is an added advantage.
- Ability to work effectively in a fast-paced, dynamic environment.
Job Details
- Role: Social Media / Digital Marketing Specialist
- Industry Type: IT Services & Consulting
- Department: Marketing & Communication
- Employment Type: Full Time, Permanent
- Role Category: Digital Marketing
Education
- UG: Any Graduate
- PG: Any Postgraduate
Key Skills
- SEO & SEM
- PPC & Campaign Management
- Google Analytics
- Digital Advertising
- CRM Management
- Link Building
- Outbound Marketing
