Digital Marketing Executive – Fresher

Mumbai
March 14, 2026
Full Time
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Job Description

We are looking for a creative and data-driven Digital Marketing Specialist to manage and optimize our online marketing activities. The ideal candidate should have strong experience in SEO, social media marketing, content creation, and digital campaign management to improve brand visibility and generate qualified leads.

Job Details

  • Role: Social Media / Digital Marketing Specialist
  • Industry Type: IT Services & Consulting
  • Department: Marketing & Communication
  • Employment Type: Full Time, Permanent
  • Role Category: Digital Marketing

Key Responsibilities

  • Plan and execute digital marketing campaigns across SEO, SEM, email marketing, social media, and display advertising.
  • Manage and grow the company’s social media presence across multiple platforms.
  • Create engaging thought leadership content for websites, blogs, and social media channels.
  • Measure and analyze campaign performance using metrics such as CTR, impressions, downloads, likes, shares, and conversions.
  • Track marketing KPIs and evaluate campaign success using ROI and performance analytics.
  • Identify trends and insights to improve marketing performance and optimize campaign spending.
  • Conduct A/B testing and conversion optimization experiments for digital campaigns.
  • Work with internal teams to design landing pages and improve user experience.
  • Manage website updates, traffic monitoring, and SEO performance.
  • Generate demand and leads through targeted digital marketing strategies.
  • Analyze customer journeys across multiple digital channels to improve engagement.
  • Evaluate and implement new marketing tools and technologies to enhance campaign results.
  • Plan and manage paid digital campaigns, including Google Ads, social media ads, banner ads, PPC campaigns, affiliate marketing, and retargeting strategies.

Required Skills

  • Strong knowledge of Digital Marketing, Social Media Marketing, and Online Marketing strategies.
  • Experience with SEO, SEM, PPC campaigns, and paid media advertising.
  • Ability to create and manage high-quality marketing content.
  • Familiarity with analytics tools and performance tracking metrics.
  • Strong communication and collaboration skills.

Education

  • UG: Any Graduate

Key Skills

Digital Marketing, Social Media Marketing, Online Marketing, SEO, SEM, PPC Advertising, Content Writing, Web Content Writing, Lead Generation, Campaign Analytics, Marketing Automation.

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