Job Description
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud, and security, serving clients across 120+ countries. With more than 699,000 professionals, Accenture delivers strategy, consulting, technology, and operations services powered by intelligent operations and advanced technology.
Role Overview
The Campaign Management Associate will manage end-to-end multichannel marketing campaigns for the Pharma industry, ensuring timely, error-free execution. This role involves close coordination with project managers, brand teams, and internal stakeholders while maintaining quality, compliance, and documentation standards.
Key Responsibilities
- Manage multichannel campaign requests received via email, phone, or online channels
- Execute end-to-end campaign operations including:
- Email deployments
- Distribution list generation
- Workflow creation
- Test data setup and end-to-end testing
- Coordinate calls and updates with Project Managers / Brand Teams
- Track campaign progress, issues, and approvals using tracking tools
- Ensure quality standards, compliance, and documentation are met
- Create and manage digital marketing ads and promotions
- Plan, execute, track, and analyze direct marketing campaigns
- Document outcomes and evaluate campaign performance post-launch
Required Qualifications & Experience
- Bachelor’s degree (Science preferred)
- 1–3 years of experience in Email / Campaign Management
- Minimum 2 years experience in Email Marketing
- Strong experience with Microsoft Office (Excel, Word, PowerPoint, Outlook)
- Experience in project and client (brand team) management
- Strong understanding of campaign lifecycle & best practices
- Basic understanding of database concepts for campaign execution
Technical & Platform Skills
Mandatory (any one):
- Salesforce Marketing Cloud (SFMC)
- Marketo
- Eloqua
- Responsys
- Dream (or similar email delivery tools)
Desirable:
- SQL & JavaScript (basic)
- HTML & CSS
- Marketing automation concepts
Key Competencies
- Excellent verbal & written communication skills
- Strong customer service and stakeholder management skills
- Ability to multitask in a fast-paced, dynamic environment
- Strong analytical and problem-solving abilities
- Attention to detail and quality focus
- Strong listening and collaboration skills
Role Expectations
- Individual contributor role with defined scope
- Solve routine problems using established guidelines
- Work primarily with own team and reporting supervisor
- Decisions impact own deliverables and timelines
Key Skills
Email Marketing, Campaign Management, Marketing Operations, SFMC, Marketo, Eloqua, Digital Marketing, SQL, JavaScript, HTML, CSS, Customer Service, Multichannel Campaigns