Associate – Marketing (BTL)

Job Description

About Cityflo

Cityflo is a premium daily commute company offering a comfortable and stress-free alternative to driving for corporate professionals. With luxury buses, a seamless app, and thoughtful customer service, Cityflo is redefining urban commuting while promoting sustainability and convenience.

Role Overview

We are looking for an energetic and customer-focused BTL Marketing Executive to drive on-ground brand activations and customer engagement. This role is ideal for someone who enjoys interacting with people, executing field campaigns, and building strong brand presence in high-footfall locations.

Key Responsibilities

• Execute BTL marketing campaigns and on-ground activations at events, stations, corporate hubs, and other high-visibility locations.
• Actively engage commuters and the public, educating them about Cityflo’s services, benefits, and value proposition.
• Distribute marketing collaterals such as flyers, brochures, and promotional materials.
• Drive app downloads, customer sign-ups, and memberships during field activations.
• Collect customer feedback and insights to improve services and overall customer experience.
• Support local partnerships and collaborations to enhance brand visibility in key micro-markets.
• Coordinate closely with the marketing team to ensure smooth execution of campaigns.
• Track and report campaign performance, including customer engagement, leads, and conversions.
• Represent Cityflo with a positive, energetic, and professional brand presence, aligned with company values of comfort, reliability, and sustainability.

Requirements & Skills

• Education: High school diploma or equivalent (Degree in Marketing, Communications, or related fields is a plus)
• Prior experience in BTL marketing, field promotions, sales, or customer engagement is an advantage
• Strong verbal communication and interpersonal skills
• Self-motivated, enthusiastic, and able to work independently or in a team
• Comfortable working outdoors and in public environments
• Flexible to work evenings, weekends, or peak hours when required
• Basic computer skills for data tracking and reporting
• Customer-first mindset with strong brand representation skills

Role Details

• Role: Public Relations / BTL Marketing Executive
• Industry: Urban Transport / IT Services & Consulting
• Department: Marketing & Communication
• Employment Type: Full-Time, Permanent
• Role Category: Corporate Communication

Key Skills

BTL Marketing, Brand Promotion, Customer Engagement, Marketing Campaigns, Field Marketing, Brand Visibility, Partnerships, Sales Support, Communication Skills, Customer Experience, Data Tracking